buy custom The Healthcare Sector essay

buy custom The Healthcare Sector essay The healthcare sector provides a service just like all the other service industries and as such has a market and needs to grow that market. The nature of the healthcare service industry tended for a long time to depend on patients seeking the service and the need for marketing was overlooked. However, managers in this vital service industry realized that for people to seek these services, they needed to have information about their existence and thus started the revolution in the way healthcare providers marketed their services. This need was compounded by the fact that hospitals tended to favour metropolitan locations and as such most hospitals would find themselves concentrated in one location. The similarities of their services and sometimes the differences provided for a platform for cooperation in multi-hospital marketing and the hospitals that used this approach mutually benefited, this research paper aims to shed more light on the bottlenecks that multi-hospital marketing approach faced in its formative years before it gained widespread acceptance. The paper addresses the appropriateness of marketing in the hospital services context, the effectiveness of such marketing in a multi-hospital systems and finally the accountability of multi-hospital systems marketing. In their 1992 study Zaremba, Tucker, and Ogilvie concluded that less innovative systems tended to have narrower scope of marketing activities than more innovative systems. These researchers found that, systems that were innovators, as compared to non-innovators, tended to use marketing information and formalized communications systems-key components of an integrated marketing information dimension of a marketing orientation. When hospitals plan and market properly, they become more effective in their service delivery. Naidu Narayana 1991 found that, Often a market analysis is a key component of the strategic plan. A detailed market analysis assists in identifying utilization rates, projecting future volume, assessing competitive position, developing an actual marketing plan, and is a vital component when researching potential new services or locations. While considerable time, thought, and effort goes into the analysis of various data components, one key component of the market analysis is often overlooked defining the actual market. It is important to take into consideration the fact that hospital service seekers are not a community and cannot identify themselves as such and define themselves as a market (Thompson Hurley 1993). In their 1993 study, Thompson Hurley said that, The hospital marketing function has been widely adopted as a way to learn about markets, attract sufficient resources, develop appropriate services, and communicate the availability of such goods to those who may be able to purchase such services. The structure, tasks, and effectiveness of the marketing function have been the subject of increased inquiry by researchers and practitioners alike. A specific understanding of hospital marketing in a growing managed care environment and the relationship between marketing and managed care processes in hospitals is a growing concern. Buy custom The Healthcare Sector essay

Aerobic vs. Anaerobic Processes

Aerobic vs. Anaerobic Processes All living things need a continuous supply of energy to keep their cells functioning normally and to stay healthy. Some organisms, called autotrophs, can produce their own energy using sunlight or other energy sources through processes such as ​photosynthesis. Others, like humans, need to eat food in order to produce energy. However, that is not the type of energy cells use to function. Instead, they use a molecule called adenosine triphosphate (ATP) to keep themselves going. The cells, therefore, must have a way to take the chemical energy stored in food and transform it into the ATP they need to function. The process cells undergo to make this change is called cellular respiration. Two Types of Cellular Processes Cellular respiration can be aerobic (meaning with oxygen) or anaerobic (without oxygen). Which route the cells take to create the ATP depends solely on whether or not there is enough oxygen present to undergo aerobic respiration. If there is not enough oxygen present for aerobic respiration, then some organisms will resort to using anaerobic respiration or other anaerobic processes such as fermentation. Aerobic Respiration In order to maximize the amount of ATP made in the process of cellular respiration, oxygen must be present. As eukaryotic species evolved over time, they became more complex with more organs and body parts. It became necessary for cells to be able to create as much ATP as possible to keep these new adaptations running properly. Early Earths atmosphere had very little oxygen. It wasnt until after autotrophs became abundant and released large amounts of oxygen as a byproduct of photosynthesis that aerobic respiration could evolve. The oxygen allowed each cell to produce many times more ATP than their ancient ancestors that relied on anaerobic respiration. This process happens in the cell organelle called the mitochondria. Anaerobic Processes More primitive are  the processes that many organisms undergo when not enough oxygen is present. The most commonly known anaerobic processes are known as fermentation.  Most anaerobic processes start  out the same way as aerobic respiration, but they stop  partway through the pathway because the oxygen is not available for it to finish the aerobic respiration process, or they join with another molecule that is not oxygen as the final electron acceptor. Fermentation makes many fewer ATP and also releases byproducts of either lactic acid or alcohol, in most cases. Anaerobic processes can happen in the mitochondria or in the cytoplasm of the cell. Lactic acid fermentation is the type of anaerobic process humans undergo if there is a shortage of oxygen. For example, long distance runners experience a buildup of lactic acid in their muscles because they are not taking in enough oxygen to keep up with the demand of energy needed for the exercise. The lactic acid can even cause cramping and soreness in the muscles as time goes on. Alcoholic fermentation does not happen in humans. Yeast is a good example of an organism that undergoes alcoholic fermentation. The same process that goes on in the mitochondria during lactic acid fermentation also happens in alcoholic fermentation. The only difference is that the byproduct of alcoholic fermentation is ethyl alcohol. Alcoholic fermentation is important for the beer industry. Beer makers add yeast which will undergo alcoholic fermentation to add alcohol to the brew. Wine fermentation is also similar and provides the alcohol for the wine. Which is Better? Aerobic respiration is much more efficient at making ATP than anaerobic processes like fermentation. Without oxygen, the Krebs Cycle and the Electron Transport Chain in cellular respiration get backed up and will not work any longer. This forces the cell to undergo the much less efficient fermentation. While aerobic respiration can produce up to 36 ATP, the different types of fermentation  can only have a net gain of 2 ATP. Evolution and Respiration It is thought that the most ancient type of respiration is anaerobic. Since there was little to no oxygen present when the first eukaryotic cells evolved through endosymbiosis, they could only undergo anaerobic respiration or something similar to fermentation. This was not a problem, however, since those first cells were unicellular. Producing only 2 ATP at a time was enough to keep the single cell running. As multicellular eukaryotic organisms began to appear on Earth, the larger and more complex organisms needed to produce more energy. Through natural selection, organisms with more mitochondria that could undergo aerobic respiration survived and reproduced, passing on these favorable adaptations to their offspring. The more ancient versions could no longer keep up with the demand for ATP in the more complex organism and went extinct.